Colorado Proud’s Choose Colorado Tour Stops in Boulder

Part of a Community-to-Community Road Trip across State’s Agricultural Landscape

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Today, agricultural experts and members of Colorado Proud applauded the Choose Colorado Tour stop at the Boulder Farmers’ Market and Safeway, to celebrate food and specialty crops that are grown in Colorado and the impact the agricultural industry has on Colorado’s economy. Specialty crops, including fruits, vegetables, and greenhouse and nursery products, contribute nearly $670 million annually to Colorado’s economy.

The Choose Colorado Tour is a 27-day, statewide road trip to educate consumers and stimulate pride for local eating and buying. Attendees at Saturday’s celebration included Colorado Proud spokesperson, Wendy White; Safeway public affairs manager, Heather Halpape; and Colorado Deputy Commissioner of Agriculture, Ron Carleton. During the celebration, the Choose Colorado Tour team collected tomatoes and rhubarb, to represent Boulder’s agricultural contribution — and to contribute to the “Colorado Proud Commemorative Lunch” at the History Colorado Center on August 27, prepared with recipes using the local ingredients that were collected along the Tour.

“Agriculture is a vital part of Colorado’s future – providing more than 172,000 jobs and contributing more than $41 billion to the state’s economy annually, while also feeding the world with more than $2 billion in exported products,” said Ron Carleton, Colorado Deputy Commissioner of Agriculture. “The Choose Colorado Tour is an interactive expedition to connect our agricultural regions and salute the growers, farmers and businesses that significantly help our state thrive. The Boulder community plays an important role in this success.”

Colorado’s agricultural industry consistently earns its ranking as one of the state’s top economic contributors, and it ranks in the top 10, nationally for production of a variety of agricultural products. While buying local produce has proven a positive impact on the economy, it also is better for the environment – helping keep farms and ranches profitable, thereby maintaining open space and wildlife habitat, while lowering the carbon footprint and saving energy. Buying local also supports Colorado’s western heritage, preserving the farms, ranches and land that define the state.

The Choose Colorado Tour will continue to travel the agricultural landscape that makes up nearly half of Colorado’s 66 million-acres.  The next stops on the Tour include Grand Junction, Durango and Alamosa.

The Choose Colorado Tour culminates on August 27, in Denver, with a “Colorado Proud Commemorative Lunch” at the History Colorado Center, prepared by award-winning chefs Jason Morse of 5280 Culinary and Kurt Boucher of Rendezvous Café at History Colorado Center,with recipes using the local ingredients that were collected along the tour, including tomatoes and rhubarb.

“Colorado Proud helps spread statewide awareness for local products that are ‘better for you and better for Colorado.’  And, this pride has indeed become important to our customers locally and nationally,” said Heather Halpape, public affairs manager for Safeway.

Consumers everywhere can follow the Tour through pictures, stories, profiles and experiences shared on the Colorado Proud Facebook page. For more information and complete list of stops, visit